Compressive Brand Book

What will be the right branding strategy that will serve long term business goals? This will be important if you have different product categories, variants in the same category, or you have both a mass and a premium portfolio, or different consumer segments to serve. Should you opt for a branded house like Colgate, or a house of brands like Unilever, or sub brands like Lays Max and Kelloggs Chocos? There are other branding strategies too – each has implications on business, and the consumer appraisal of the brand, in the short term and the long term.

The lower end of the fee will apply for a project with upto 3 different product lines. And the higher end of the fee will apply for 3-7 different product lines and a complex architecture needed to support business growth.

You could choose to develop packaging in line with the brand architecture. Packaging costs will depend upon the creative partner we choose to go with, and on the number of packs or the complexity of the branding structure. Refer rate card (link) for packaging costs.