Build A Marketing Plan

You have POC, prototype, MVP.. even a Product Market Fit. But how should you take your products or services to market? Why will people buy? How will you scale up? What is the most effective and cost-efficient media to reach your consumers? Do you have the right portfolio? Right pricing? Channel strategies? Revenue Optimization? Here are the details of what we offer :

• Communication and Media strategy – what is the communication idea, execution across media, or the necessary collaterals (physical and digital) needed for different stakeholders in the purchase journey for a B2C or a B2B.
• Markets – where should I play? What should be the test pilot and then expansion strategy?
• Market penetration or consumption increase strategies – How can we increase sales in existing markets with the right product, SKUs, channel and media strategy? Lower the Customer Acquisition Cost? Increase consumption among current users?
• Channel and Go-To-Market Strategy – including visibility and merchandising strategy or outreach plan in case of B2B. This will include the right portfolio X pricing X channel strategies.
• Explore alternate channel strategies like partnership led distribution model to expand reach to new consumers – for example selling health insurance through medical clinics.
• Brand Architecture – What will be the right branding strategy that will serve long term business goals?
• Revenue Optimization – while maximizing value for the business, consumer and trade. P&L and ROI analysis included.
• Developing the Dashboard of metrics to track success. We build a comprehensive marketing plan. Then we help execute via your team and agencies. And deliver results.