Brand Basics
- Brand Vision – Where do we want to go? (this is a statement of our long-term ambition for the company. This must leave us inspired and reaching for the stars)
- Brand Mission Statement – How are we going to get there?
- Competition – What is our market and who do we define as our competition?
- Brand Proposition – What do we offer from a consumer lens?
- Brand Purpose: Why do we exist?
- Differentiator/ What’s Distinctive -Why are we different from all others? Or how can we carve a different space from all others, such that our Vision stands tall vs all competition.
- Credibility – Why will people believe us? What tangible ‘reasons to believe’ can we offer such that our values and our proposition become credible to our consumers?
Contact
- 4th Floor, Jewel Lake Jewellers Building, Road, near PC Jewellers, Sardarpura, Udaipur, Rajasthan 313001
- 91 94620 92373
- [email protected]
