Brand Architecture

Comprehensive Brand Book = Brand Basics + Brand Style Guide
See below.

This is your strategic guide to the business you are in. It defines your proposition, discriminator, reason to believe, vision and mission statement, brand story telling…. All in one place. In addition, this also captures your Unique Brand Style so that your consumers, vendors, partners, employees, investors etc all see one persona of the brand in all the communication or collaterals (online or offline).

Why is this your simplest and most important tool to get ahead? Because a consistent brand builds trust. And trust wins business. This is true for B2C. And even more for B2B.