Brainstorming Workshop

Brands relaunch for several reasons – to shed old perceptions, create a new identity, to enable entry to new consumer segments, to enable geographic expansion, change business lines, expand portfolio, walk away from a scam or crisis etc. A brand relaunch is as much work if not more as compared to a new brand launch as it requires changing perceptions. This will mean rethinking the strategy for the relaunch, recrafting new product/ service bundle, the brand proposition, brand architecture, communication, and media strategy to cast aside the old and acquire a new identity, complete market and store roll out.